Why I started my business
At the core of my business is the belief that if we don’t hold the microphone, brandish the pen, and tell our stories, we do not exist. Which could be fine, except it’s not. Because being invisible means the story will always be written by the same people.
Born and raised in Italy by Congolese parents, I spent a good part of my life trying to figure out how to master the art of communication between two cultures and three languages (Italian, French, Tshiluba).
Fascinated by the richness of the unlimited ways of thinking and the different media at our disposal, in my twenties, I threw myself into the world of communication.
Since then, I’ve absorbed the principles and worked in the fields of PR, Journalism (Radio, Photojournalism, Documentary), Communication in three continents and five languages.
I’ve nurtured my work ethos and developed my storytelling skills between a flight to the Hague to meet Nobel Prize Laureates, a train ride to New York to connect with the first African businessman in Wall Street and a car ride between the two sides of Istanbul. Today, my skills allow me to help entrepreneurs and organisations all over the world.
My main role model in life and/or business
My role models in life are my parents and my children. While in business I admire Shonda Rhymes, Ramit Sethi and Danielle Leslie.
My biggest achievement in business
Two of my biggest achievements right now are: finding clarity on my business and increasing my business by 388% in one year.
Challenges I’ve faced in business and how I’ve overcome these
One of my biggest challenges has been balancing my work and life balance, which is a continuous work in progress. I now shape my business around my life objectives, not the other way around.
Advice I’d give to someone currently starting or growing a business
Find an accountability partner or a group of people. And focus on your offer and your whys. Because the fact is, if you are not actually selling, you don’t have a business. Approach things slowly and don’t rush, learn from everything that happens. It is a work in progress.
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