As successful business owners, you are passionate about everything you do. From installing a new till system to finding a new way to get products to customers, every change will be a talking point. But how do you know whether people outside of your business, or industry, would view what you want to talk about as interesting?
- Is it new, innovative, or novel? If you are the first business to be doing something differently, then it is more likely to be something that those outside of your business want to hear about.
- Will people notice? Will there be a benefit to your customers and local community or just to your own people and processes? Finding a new way of getting products to customers will undoubtedly benefit them, having a new supplier for till roll, less so.
- Is there a human element? Bringing what you want to talk about to life, with a customer case study or by giving a personal account as a business owner is a great way to get others interested in your story.
- Think about a photograph that will illustrate your story – a good picture will draw journalists and their readers to the story.
Find out more with our handy video guide