Although business studies is taught as a subject at school, one thing that cannot be taught during these lessons are someone’s own personal values, something which is key to running a successful business.
What are personal values?
Values are “simply the things that make you feel truly alive and passionately committed to what you’re doing.” (Source: Nesta page 30). Each person’s values can range from anything such as always being truthful and honest, to showing strength and determination. They are the characteristics and behaviours that are important to each and every one of us. They will motivate and guide the principles and decisions you make about your business.
How can I align my values and beliefs with my business?
In order to differentiate your business from any others out there, it’s essential you set out and implement personal values when creating your business. These values will impact how you work, how you want your work to be received and subsequently how you interact with customers and suppliers. As your business grows it’s important not to lose the core values set out at the start of your entrepreneurial journey no matter what, as it's these values that are the foundation of your success.
Take a look at the DIY toolkit aimed primarily at social entrepreneurs or those looking to have a purpose driven business.