Management consultant Peter Drucker once wrote that “it is the customer who determines what a business is. The customer is the foundation of a business and keeps it in existence”. And it’s the customer you need to identify and to convince it’s your product or service they want to buy, not that of your competitors. And because there’s a direct link between sales and revenue, improving the effectiveness of your sales process will help drive the profitability of your business. A Harvard Business Review study in 2015 found that businesses with a standardised sales process see up to a 28% increase in revenue compared to those that don’t.
We’ve collaborated with ActionCOACH® to deliver this sales growth workshop to help you develop your sales process, covering:
- how to build your sales leads
- how to build rapport with your customers and prospects
- how to handle objections
- closing and building the relationship for future growth
By the end of the session, you will have a clear picture of where your business needs to focus its efforts to grow sales and how you can help your team on that journey too. During the session you’ll be with like-minded business owners in the same position as you. You’ll connect with businesses in your area, facing the same opportunities and uncertainties, and you’ll be guided by the experienced ActionCOACH® team.
This workshop is relevant for anyone with sales responsibility within any business (regardless of size/sector) looking to improve sales and profitability. That could be you as an owner/manager or people in your team and will be particularly useful to businesses who want to implement a more strategic sales process. Please also note this is an interactive session, and the more you contribute and interact with other delegates the more insight you’ll gain.