According to ActionCOACH® marketing is “understanding your customers lifetime value and the art of buying customers for your business.” It’s the combination of truly understanding your customers’ needs, reaching them in the most efficient way and ensuring you’re giving your business the best chance of competing. Many businesses are marketing ‘unconsciously’ – without careful planning, insight or review – and this makes it so much harder to know if you’re committing your marketing resources in the most effective and profitable way.
We’ve collaborated with ActionCOACH® to deliver this marketing workshop to help you identify:
- the key strategies for your business
- your most relevant target markets
- techniques to test and measure the effectiveness of your strategies
- a marketing plan that’s right for your business
By the end of the session, you’ll be able to make far more conscious decisions about your marketing and be confident about putting an effective strategy in place. During the session you’ll be with like-minded business owners in the same position as you. You’ll connect with businesses in your area, facing the same opportunities and uncertainties, and you’ll be guided by the experienced ActionCOACH® team.
This workshop is relevant for anyone with marketing responsibility within a business. That could be you as an owner/manager or people in your team and will be particularly useful to businesses who want to take more strategic marketing decisions. It will also be useful for any business launching a new product or service, or keen to reach a new target market. Please also note this is an interactive session, and the more you contribute and interact with other delegates the more insight you’ll gain.